BAALA

EDITO

IN BETWEEN CREATIVES - IT IS PERSONAL

Working with friends is a true pleasure by being able to celebrate their creativity and share their vision through the fusion of our minds.

I had the chance to be chosen by the talented Sarah Baala to create her first editorial after the launch of her brand.

BAALA is for me a brand that share the value and beauty of the Arab culture. They show a deep connection from family to community, increasing the richness and warmth to welcome others.

Cultural expressions of femininity—through art, literature, and music. The evolving place of femininity in North Africa is a testament to the strength of women as they navigate tradition and modernity, contributing to the vibrant and dynamic fabric of their societies. The journey toward gender equality is ongoing, yet the voices and contributions of women are becoming increasingly recognized and celebrated across the region.